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Serving up the Psychology of Business. Small bites and insights for the business professionals and entrepreneurs. Serving up topics like, soft skills, wellness, mindset, sales and productivity, just to name a few.
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Monday Apr 25, 2022
Monday Apr 25, 2022
Hello there ROCKSTARS! Welcome to The Entrepreneur Mastery Lab Podcast Episode 87 ~ Guillaume Wiatr will Inspire You to Innovate a Strategic Narrative
This week inside the Lab, we are joined by Guillaume Wiatr of MetaHelm.
For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative". After helping to save a 20M euros venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist. Since then, he’s been working with startup founders as well as senior executives of companies like Alaska Airlines, The Gates Foundation, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.
His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, the School of Visual Concepts, and EMLyon international business school in France. Guillaume publishes daily insights in his newsletter–The Next Narrative–where you can find a canvas he designed to get you started with your strategic narrative.
How to contact Guillaume (here's a few ways):
Join our private Facebook Community Group, The Entrepreneur Mastery Lab ~ A Place for Service Professionals to Give & Grow
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